Writer, Good Food. Good Move Website
I wrote the content for a new website from the Texas Health and Human Services Commission. The goal of the campaign was to provide SNAP users with encouragement and tips for living a healthy lifestyle. The upbeat, inspiring website reminds users that small steps lead to big changes over time and that eating nutritious meals and exercising regularly are within reach. As a companion to the website, I wrote a year’s-worth emails, text messages and social posts with recipes, shopping tips, and ways to add exercise to a busy schedule.
Good Food. Good Move Website and Social Media Campaign
I worked with the Texas Health and Human Services Commission to write the Good Food. Good Move website from scratch. The state agency wanted to encourage Texans receiving SNAP services to make healthier choices by providing their audience with budget-friendly nutritious recipes, tips for saving at the grocery store and easy ways to sneak in exercise throughout the day. The website, text, and email content I wrote was upbeat and empowering and drove home the broader message that small changes add up to big results.