Resume — Elizabeth McBride

ELIZABETH MCBRIDE | Content Writer / Instructional Designer

Instructional Writer, Aceable, November 2020 - Present

Licensing Courses

Develop online, asynchronous licensing courses that empower people with the education and certification they need to achieve their goals.
Collaborate with a team of instructional designers, visual designers, and subject matter experts to create courses that are engaging and produce an in-course exam passing rate of 93% (based on Texas student data).
Simplify complex topics such as real estate finance and real estate law into easy-to-understand and entertaining lessons.
Design assessment activities and test questions using Bloom’s taxonomy and a comprehensive review of previous exam questions.

Content Developer / Sr. Instructional Designer, January 2020 - July 2020

Verb Leadership Development Courses

Researched, developed, and wrote custom leadership development online learning modules for enterprise clients such as Facebook, Whole Foods, and Chanel.
Applied adult learning principles to create content designed to cause behavior change through repetition and reinforcement.
Worked closely with a cross-functional team of leadership development experts to produce bite-sized whole-person learning activities for executives.
Broke the mold of typical e-learning modules by addressing the learner’s mindset, prompting self-reflection, and behavior change.
Created animation scripts to accompany and enhance the learning content.

Freelance Content writer, 2014-Present

Texas Health Steps Continuing Education Courses

Collaborated with a team of subject matter experts to write award-winning continuing education courses for health-care providers.
Wrote the following courses: HPV vaccine, SIDS prevention, breastfeeding, youth violence prevention, infant plagiocephaly, cavity prevention, and prenatal care.

Good Food. Good Move Website and Social Media Campaign

Worked with the Texas Health and Human Services Commission to write the Good Food. Good Move website from scratch.
Wrote upbeat and empowering web content to communicate to Texans receiving SNAP services (food stamps) that small changes add up to big results.
Created a year’s worth of social media messages that included budget-friendly, nutritious recipes, tips for saving at the grocery store, and easy ways to sneak in exercise throughout the day.

Driscoll Hospital Magazine: The Miraculous Story of Separating Conjoined Twins

Wrote several articles as part of a special print publication detailing the hospital’s extraordinary experience delivering and separating conjoined twins.

3-2-1 Run Course

Worked with running guru Valerie Hunt to write her RUN RX 3-2-1 Run course, which teaches runners the mechanics of proper running form and provides exercises and tutorials for running pain-free.

Hearing and Vision Screening Training Manual, Power Points, and Videos

Wrote video scripts, manuals, and Power Points to be used during hearing and vision screening training sessions.
Worked with a team of subject matter experts at the Texas Department of State Health Services to ensure the latest hearing and vision policies and recommendations were reflected in the trainings.
Simplified the complex anatomy and mechanics of hearing and vision and screening requirements for an audience of volunteer screeners.
Managed the entire project—from budgeting, to timelines, to coordinating video shoots and manual design—in addition to writing all content.

At Home Décor Superstore Email Marketing Campaign

Tiko Luggage Company Manifesto

Worked with the founder of Tiko, a start-up luggage company, to develop a company manifesto. The manifesto, which defines the soul of the company, came to life in the “GO” poster, a coveted perk for early investors.

Account Executive, Sherry Matthews Group, 2012-2014

Managed the development and production of more than 50 medical continuing education courses.
Assembled teams of medical experts, writers, and producers to distill complicated, constantly changing medical policies and recommendations into easy-to-absorb, mobile-friendly courses for health-care providers.
Ensured modules were always up to date with the most current medical and clinical guidelines.
Supervised timelines, budgets, content development, and the myriad details associated with producing the award-winning e-learning courses.

Bachelor of Arts in English and Women’s Studies
Southwestern University
1993-1997
Master of Fine Arts in Creative Writing
The School of the Art Institute of Chicago
1997-1999

Creative and super organized. My bullet journal has a bullet journal.
Endurance junkie. I excel at long runs, writing novels, and working on huge projects, with lots of complicated details. Bring it!
Kindhearted and loyal. I’m easy to work with and will have your back. It makes me happy to make my co-workers and clients look good.
Lifelong learner. Throw me into the deep end of any subject, and I will swim. I love learning new things and sharing that knowledge with others.

Volunteer School Garden Coordinator, Highland Park Elementary, 2014-Present.
Volunteer Environmental Committee Chair, Kealing Middle School, 2016-2018.
Volunteer, Back on My Feet, February 2019-Present.
Won Women’s Masters in the Big Bend Ultra 20k, January 2020.
Created blogs “Mommytown” and “Wholehearty” as places to share personal essays about parenting and personal growth.
Wrote a novel manuscript that was selected to go to the second round of the 2011 Amazon Breakthrough Novel Contest.
Two-time winner of National Novel Writing Month (NaNoWriMo).